![]() ![]() Other factors that determine your page’s Domain Authority include MozTrust and MozRank, which are also metrics developed by Moz. whether the links were paid for or were naturally referenced). ![]() whether they are in context, sidebar, or image links) and manner which those links appear on the referring domains (i.e. ![]() When looking at referring domains, DA takes into consideration the number of referring domains, the quality of those domains (their DA), the relevancy of those domains, and the positioning (i.e. There are a number of factors that determine your website’s DA however, the biggest factor involves backlinks, more specifically, referring domains. A higher DA will usually result in higher search rankings and thus a greater visibility within the search engines. Knowing that will give you some indication of how long it may take and how much effort would be needed to begin competing for traffic with your competitors within the search engines. So what does that mean for you and why should you check your DA regularly? Using a single metric such as Moz’s DA sets a benchmark that allows users to gauge just how far ahead their competitors’ websites are of their own. The DA of your website is a combination of link metrics and other ranking signals associated with your domain. ![]() Moz replaced their Open Site Explorer with a new tool called Link Explorer which can still be used as a domain authority checker, like our tool above. Among those tools is Link Explorer which enables marketers, website owners, and SEO experts to check their DA and thus predict the domain’s ranking potential within search engines based on an algorithmic combination of all known link metrics. So, just how important is your website’s ranking, and how is it calculated? Domain Authority (DA) was originally a term coined by the popular SEO industry blog Moz, which later released its own set of tools to help marketers learn more about SEO, and in-turn, perform their jobs to a higher standard. One of these factors is your domain authority. Google considers more than 200 ranking factors within its algorithm to determine where to rank your website among your competitors. ![]()
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